The Essentials of eCommerce: Session Two – Optimization and Automation

The Essentials of eCommerce: Session Two – Optimization and Automation

Whether you have an existing business or are just starting one, eCommerce will be an important part of your business plan. Millions of small businesses in North America have added eCommerce to as a sales channel in 2020, most as a direct pandemic response. eCommerce is having a watershed moment right now, but have you considered how it could empower your business?

This is part two of a three-part webinar series on eCommerce. In these series, we discuss the fundamentals of eCommerce, the ways you can optimize it for conversion, and how you can really drive your growth metrics for success online.

Session 2: Optimization & Automation

Your site is live, so now what? In Session 2, we will cover:

● How can I tell how people are using the site?

● What insights should I look for?

● How can automation help my business?

● How do I leverage all this data now?

● What tools exist to help me make more money online?

Session 2 Learning Outcomes:

● You will understand some of the tools used to evaluate your eCommerce success.

● You will see the opportunities that some process automation can create in your new business venture.

● You will understand how to optimize for conversion once your eCommerce site is up and running.

Speaker Profile: Angus Gastle.

I am a business and technology leader with over 15 years of technology, marketing and business transformation experience. I have been a leader in the construction and real estate(proptech) space for the last few years, with successful startups including cleanNow(acquired 2019) and Apicem. Prior to that, I spent four years at Makespace Group, one of the fastest-growing multi-disciplinary agencies in Alberta, as a Co-Founder and Managing Partner working on clients including ATB Financial, BMO Financial, 1M/Factory, SweetLegs, Alquinn Homes, and many more.

Prior to joining Makespace, I spent a decade in agencies working on national accounts including Bell Canada, P&G Laundry Care, Sobey’s, Blackberry, Silk and Home Depot. I am currently consulting with various clients in several sectors including: retail, technology, marketing/advertising, governance and business strategy. I have a track record of delivering improved business results, building stronger and scalable business and technology operations, and increasing the speed of value delivery.

I love solving problems and making things work better and I use technology and automation in every part of my life. I know how to build teams and clear the path for teams to do great things. I am a calm leader and get tremendous satisfaction from creating high performing teams. 5+ of my direct reports have become leaders themselves, whom I continue to mentor and support.

I’m a father of three, husband, traveller, avid reader, long-serving board member of Little Aspen Playschool, sports enthusiast, and I have a decent jump shot.

Sincerely,

Angus Gastle

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